Customer Experience

Experience is a sum of its parts, with every detail influencing human perception. Today's competitive landscape is won by those who best deliver an authentic ‘human-centred’ approach to customer interaction.

An audience is central to every Eastwood project. We strategise, ideate, plan, design, refine and execute; ensuring consistently positive customer experiences. For us, customer experience isn’t an isolated project phase; it’s the glue that binds every major project, from brief to release.

Whether it’s attending a match, signing up to play, purchasing a ticket, or enrolling to volunteer; a customer of sport demands positive, personal and unique experiences.

Customer experience is a reflection of human interaction with brands. It’s an ongoing focus to analyse, refine and evolve.

Super Netball

Super Netball

Super Netball is the bold, professional league for Netball in Australia. The site honours the league’s positioning, and through many innovative touches, it also showcases the teams and players in each of their respective brands.

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Cricket Membership

Cricket Membership

Bringing together eight professional teams, three state associations and the governing body into a single membership platform. An innovative approach to UX and design created a seamless experience for fans as well as a unique site for each entity.

Visual Stadium Seating

Visual Stadium Seating

The first visual seating experience for Australian cricket. The solution satisfied multiple venues, teams and their specific needs. The innovative web experience was delivered seamlessly across mobile and desktop.

Kardinia Park Precinct

Kardinia Park Precinct

A comprehensive service design project, thoroughly reviewing business processes and customer needs delivering actionable digital initiatives that positively affect the customer's experience at the precinct.

Melbourne Sports Centres

Melbourne Sports Centres

Consolidating three websites into a single experience while communicating the diverse range of sports on offer. The Melbourne Sports Centre website embraces any user, from the casual swimmer to the elite athlete.

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AO Social Park

AO Social Park

The area reimagined how the AO social team engaged with fans in the physical realm. At the backbone of each of the three spaces was a beautiful exterior design welcoming the 1 million fans that passed through the gates over the 2-week tournament.

PT Distinction

PT Distinction

PT Distinction is the leader in online personal training software. A collaborative design and technology process reimagined every element. Customers enjoy an incredible experience across all products from sales site to web app through to native mobile apps for iOS and Android.

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Stars Membership

Stars Membership

In six short years, the Melbourne Stars crossed 10,000 members, the first club to do so in the league. At the epicentre of this achievement is the membership portal. A customer-centric approach to strategy, design and technology created an intuitive experience for all users.

Official Hospitality

Official Hospitality

Cricket Australia offers hospitality at all international cricket matches during the four-month cricket summer. All branded assets, from walling to table cards, travel the country from venue to venue. Interior design created an exclusive customer experience while being sympathetic to the nuances of each stadium.

Stadium Vision Screens

Stadium Vision Screens

Delivering consistent and clear match day content simultaneously on hundreds of stadium screens is no easy feat. Key to success was the development of a visual design system that ensured clarity of match, both informative yet visually compelling.

Field of Flavours

Field of Flavours

A bold initiative, bringing international food experiences to the nations biggest stadiums. A unique brand identity and a visual design system transported festival experiences to the international sporting arena.

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Cricket ID

Cricket ID

Cricket ID is a comprehensive technology product, a central and secure authentication system for Australian Cricket. An extended brand architecture helped communicate its features and benefits to participants, fans and members.

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