Projects.

Stars Squad

Stars Squad

Headlining Stars Squad is Starmoji, allowing fans a fun experience creating a cartoon likeness of themselves. Once built, fans can share their Starmoji as personalised playing cards and posters.

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Super Netball

Super Netball

Super Netball is the bold, professional league for Netball in Australia. The site honours the league’s positioning, and through many innovative touches, it also showcases the teams and players in each of their respective brands.

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Cricket Membership

Cricket Membership

Bringing together eight professional teams, three state associations and the governing body into a single membership platform. An innovative approach to UX and design created a seamless experience for fans as well as a unique site for each entity.

Visual Stadium Seating

Visual Stadium Seating

The first visual seating experience for Australian cricket. The solution satisfied multiple venues, teams and their specific needs. The innovative web experience was delivered seamlessly across mobile and desktop.

Cricket FanCam

Cricket FanCam

Cricket FanCam supercharges fan's photos and videos with cricket-themed content. Masks, filters and emoji helped inspire hilarious creativity. Available content changes depending on a multitude of factors including time, location and event schedule.

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Big Bash Smash

Big Bash Smash

Big Bash Smash was Cricket Australia's first foray into mobile gaming. It was both simple to pick up, but challenging to master. No matter which way you look at it was a stand out hit with its 400,000 fans battling 17 million games!

Skeeta's Footy Crusade

Skeeta's Footy Crusade

Connecting with, and leaving an impact on, junior fans help teams create life-long members. Back in 2013, Essendon FC became one of the first teams in Australia to launch a mobile game. To this day Skeeta’s Footy Crusade continues to be a hit with young fans alike.

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Kardinia Park Precinct

Kardinia Park Precinct

A comprehensive service design project, thoroughly reviewing business processes and customer needs delivering actionable digital initiatives that positively affect the customer's experience at the precinct.

Melbourne Sports Centres

Melbourne Sports Centres

Consolidating three websites into a single experience while communicating the diverse range of sports on offer. The Melbourne Sports Centre website embraces any user, from the casual swimmer to the elite athlete.

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AO Social Park

AO Social Park

The area reimagined how the AO social team engaged with fans in the physical realm. At the backbone of each of the three spaces was a beautiful exterior design welcoming the 1 million fans that passed through the gates over the 2-week tournament.

AO Star Sign

AO Star Sign

Seeing a match winner sign the camera post-match is an iconic tennis visual. At the AO, fans played out their centre court fantasies, capturing a truly unique selfie that they could in turn share with friends and family.

PT Distinction

PT Distinction

PT Distinction is the leader in online personal training software. A collaborative design and technology process reimagined every element. Customers enjoy an incredible experience across all products from sales site to web app through to native mobile apps for iOS and Android.

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Emojination

Emojination

A fun, creative and collaborative emoji experience. The AO swarmed with fans creating their emoji masterpieces. These, along with beautifully designed characters, could be added to conversations via a mobile app & keyboard.

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AO Chatbot

AO Chatbot

The AO Chatbot helped Tennis Australia service its legion of Facebook fans during the Australian Open. Collaborating with multiple teams across Tennis Australia, Mastercard and its agencies, an innovative backend was developed to present news, video, stats and live scores to fans using Facebook Messenger.

Cricket Stickers

Cricket Stickers

Cricket Stickers gives fans a creative way to add cricket flair to their everyday conversations. Released at the launch of the iMessage App Store, Cricket Australia was the first sports brand in Australia to have a presence on the platform.

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AO 360

AO 360

AO360 provided fans with a high definition 360-degree 4K live video stream offering a genuinely court-side experience for all viewers. The unique positioning of the camera delivered a viewpoint like no other.

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Learn Cricket

Learn Cricket

Learn Cricket is an immersive education tool helping a new generation of fans learn the intricacies of Australia's favourite sport. Content is arranged in courses and reinforced through quizzes and puzzles. Awards & challenges create a fun, educational environment.

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Stars Membership

Stars Membership

In six short years, the Melbourne Stars crossed 10,000 members, the first club to do so in the league. At the epicentre of this achievement is the membership portal. A customer-centric approach to strategy, design and technology created an intuitive experience for all users.

Swans Trivia

Swans Trivia

Trivia is synonymous with sport, and the approach has become a fun and embracing way for teams and sponsors to engage with fans. Swans Trivia helps the organisation and its partners continuously engage with fans each week throughout the year.

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Match Pick

Match Pick

Match Pick is simple in premise, but also engaging at its core helping NIB engage with Auckland Blues fans during each home game. A robust technology platform automatically generates a round by round leaderboard based on live match stats.

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Official Hospitality

Official Hospitality

Cricket Australia offers hospitality at all international cricket matches during the four-month cricket summer. All branded assets, from walling to table cards, travel the country from venue to venue. Interior design created an exclusive customer experience while being sympathetic to the nuances of each stadium.

Stadium Vision Screens

Stadium Vision Screens

Delivering consistent and clear match day content simultaneously on hundreds of stadium screens is no easy feat. Key to success was the development of a visual design system that ensured clarity of match, both informative yet visually compelling.

Field of Flavours

Field of Flavours

A bold initiative, bringing international food experiences to the nations biggest stadiums. A unique brand identity and a visual design system transported festival experiences to the international sporting arena.

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Tennismash

Tennismash

Tennismash is an innovative editorial property from Tennis Australia. Focused on the next generation of tennis fans, Tennismash takes an edgy, fresh and different spin on tennis news and content. The flexible and versatile brand is key to its success.

Cricket ID

Cricket ID

Cricket ID is a comprehensive technology product, a central and secure authentication system for Australian Cricket. An extended brand architecture helped communicate its features and benefits to participants, fans and members.

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The Huddle

The Huddle

Huddle, an end to end solution from Eastwood, is a robust communication and scheduling tool for professional teams. Administrators love Huddle for simplified management. Players enjoy the simple yet detailed information available at their fingertips.