Project Story
AusCycling
Ongoing partnership with AusCycling's commercial, content and event teams
– Brand Strategy
– Brand Architecture
– Design Direction
– Brand Guidelines
– Design Production
Mountain Bike, BMX and Cycling Australia recently unified to become AusCycling. A single entity focused on the development of all forms of cycling in Australia.
We helped usher in the new era with a freshly defined brand, design system and visual language that brings a bold new direction to AusCycling's full spectrum of brand, marketing and communications.
To carry AusCycling's voice across it's work in advocacy, governance, administration, funding, participation and community; we established 'Guiding Light' – a design theme that evokes feelings of trust, vision and optimism.
With over 15 National Championship events running nationwide each year, we developed a look that heroes the National Championships as both a brand and a provider of drama, tension, action and entertainment.
'Journey to Greatness' is our final theme, created to deliver the power and passion of Australia's elite Cyclists as they strive towards the pinnacles of Cycling glory.
We believe great things come from the smallest discussions. Whether it's a simple enquiry or a new project brief—we'd love to hear from you.
hello@eastwoodsport.com
+61 3 8400 4065
PO Box 856
North Melbourne, VIC 3051
