AusCycling - An Eastwood Project Story

AusCycling

Engagement

Ongoing partnership with AusCycling's commercial, content and event teams

Services

– Brand Strategy
– Brand Architecture
– Design Direction
– Brand Guidelines
– Design Production

Mountain Bike, BMX and Cycling Australia recently unified to become AusCycling. A single entity focused on the development of all forms of cycling in Australia.

We helped usher in the new era with a freshly defined brand, design system and visual language that brings a bold new direction to AusCycling's full spectrum of brand, marketing and communications.

Part 1 – Official Voice

To carry AusCycling's voice across it's work in advocacy, governance, administration, funding, participation and community; we established 'Guiding Light' – a design theme that evokes feelings of trust, vision and optimism.

An AusCycling website mock-up showing a page about BMX on an iPad device

Part 2 – National Events Series

With over 15 National Championship events running nationwide each year, we developed a look that heroes the National Championships as both a brand and a provider of drama, tension, action and entertainment.

Part 3 – National Team

'Journey to Greatness' is our final theme, created to deliver the power and passion of Australia's elite Cyclists as they strive towards the pinnacles of Cycling glory.