Project Story
PT Distinction
Ongoing partnership with PT Distinction's technical and marketing teams
– Brand design
– User Experience
– Interface design
– Interactive Prototyping
– App development
– Motion graphics
With PT Distinction's revolutionary digital toolkit, personal trainers are now able to deliver highly personalised training to anyone, anywhere in the world.
As design partner, we've crafted the User Interface for PT Distinction's entire product suite, along with the brand and visual style for marketing and product communications.
Trainers deliver their entire training service through a personalised set of client-facing apps. We designed these to be simple, consistent and intuitive to use, for any client on any device.
On the surface, the trainer's digital tools are clear and focused on the essentials. Beneath this simplicity lies a detailed interface that supports integrations, bulk user management, automations, program creation, Ai-generation, stats, live feeds and much more.
To honour PT Distinction's incredible flexibility and the diversity of its trainers, we devised an endlessly adaptable brand system called Assembly. Celebrating colour and configuration, Assembly uses a base grid and a set of simple shapes to create unlimited configurations and permutations.
We believe great things come from the smallest discussions. Whether it's a simple enquiry or a new project brief—we'd love to hear from you.
hello@eastwoodsport.com
+61 3 8400 4065
PO Box 856
North Melbourne, VIC 3051
