Project Story
Cricket Australia
Multiple projects with Cricket Australia's participation, event and digital departments
– Ideation
– Strategic Design
– Branding
– Technology
– Design production
Governing a beloved national sport, Cricket Australia sustains cricket's widespread popularity in the country while expanding its appeal to new and emerging audiences.
In support, we've delivered strategic design and digital initiatives that help CA to continually 'push the needle' – from kids' engagement and match day experiences to membership and hospitality.
In 2015, we redefined the design and layout of all stadium screen content for the Test, One Day and T20 International series. With a focus on text legibility, clean infographics, brand theming and visual impact, the design system has laid the foundation for years to come.
Through workshops and ideation, we've devised a range of strategic digital platforms that help the young and young at heart engage with the fun side of cricket – these include Big Bash Smash (the wildly successful mobile game), iMessage Sticker packs, a super-fun Starmoji creator and much more.
We worked with CA's Hospitality team to develop the brand, fit-out and ticket packs for VIP guests to immerse themselves in the history and aspects of the game while enjoying the atmosphere of international cricket.
We believe great things come from the smallest discussions. Whether it's a simple enquiry or a new project brief—we'd love to hear from you.
hello@eastwoodsport.com
+61 3 8400 4065
PO Box 856
North Melbourne, VIC 3051
