Project Story
Team Memberships
Eastwood's membership platform LEAP is used by over 30 professional clubs across 5 major sporting codes
– Ideation
– Strategic Design
– User Experience
– User Interface
Memberships build thriving clubs by generating revenue, enhancing stadium atmosphere, broadening commercial opportunities, and enabling a direct relationship with fans.
In collaboration with clubs across the NRL, AFL, A-League, Super Netball, and Super Rugby – we've created a sales, content, and marketing platform that's helping clubs smash membership records.
Clubs create broad membership inventories to cater to every fan and every fan experience. To ensure that users always find their perfect package, it was essential to develop a product interface that’s super easy to browse and filter.
Memberships often offer similar benefits, with only a few specific details setting them apart. To help fans make the best choice, we designed a favourites feature that allows for incredibly easy bookmarking and product comparison.
For some teams, sales are separate from their designated news and results-based website; for others, everything is integrated. So we designed an interface library that can seamlessly bring together news, videos, scores, and stats alongside membership, hospitality, and event sales options.
We wanted the platform to allow teams to vibrantly showcase their brands and seasonal campaigns. So, it was important that our design system enabled unique customisation of typography, colors, textures, and images to create beautifully branded and visually striking landing pages and content layouts.
We believe great things come from the smallest discussions. Whether it's a simple enquiry or a new project brief—we'd love to hear from you.
hello@eastwoodsport.com
+61 3 8400 4065
PO Box 856
North Melbourne, VIC 3051
