In redefining the AusCycling brand, we developed a system of three brand spaces. Each space allows the brand to adapt to its specific needs while remaining connected through shared foundational design elements. The three spaces are defined as AusCycling's Official Voice, AusCycling Events, and The National Cycling Team.
For the National Championships, the focus is on delivering a bold and vibrant aesthetic to amplify the drama, tension, action, and entertainment of AusCycling’s National Championships circuit. It draws from the Events brand space and presents a single, heroic National Championships sub-brand that encompasses over 15 discipline-specific events staged nationwide throughout each year.
