News
AusCycling unveils new National Championships brand
Nestled in the Lake Macquarie region of NSW, the 2024 Mountain Bike National Championships showcased the launch of our newly defined National Championships brand and design system—an important part of a broader organisational branding project we recently completed with Australia’s national cycling body, AusCycling.
In redefining the AusCycling brand, we developed a system of three brand spaces. Each space allows the brand to adapt to its specific needs while remaining connected through shared foundational design elements. The three spaces are defined as AusCycling's Official Voice, AusCycling Events, and The National Cycling Team.
For the National Championships, the focus is on delivering a bold and vibrant aesthetic to amplify the drama, tension, action, and entertainment of AusCycling’s National Championships circuit. It draws from the Events brand space and presents a single, heroic National Championships sub-brand that encompasses over 15 discipline-specific events staged nationwide throughout each year.
With a unified body that's now governing all cycling and riding in Australia, and a brand architecture set to deliver on AusCycling’s 2032 strategic vision, the future of cycling in Australia is looking brighter than ever. For more information on the project, including a large selection of visuals from our AusCycling re-brand project, head over to our AusCycling Project Story.
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