Blues reach historic 100,000 member milestone with LEAP
The Carlton Footy Club has, for the first time in its 160-year history, surpassed 100,000 members. Particularly exciting news for us as the Blues re-launched their dedicated membership website just under 12 months ago with LEAP — our purpose-built membership sales and servicing platform.
With the Blues heading towards the 2024 finals, the support of their huge member base will be crucial, and we like to think that LEAP has played its role in helping Carlton's diverse audience confidently browse, compare, select, and purchase from the club's wide range of memberships.
You can read more about how Carlton celebrated this historic milestone via the club's official press release. To learn more about LEAP, check out our product guide or view our LEAP project story, where we detail how we designed the record-breaking content, sales, and marketing platform that’s made for pro-sports.