Fan Entertainment

Sport is universal entertainment. Regardless of age, background or nationality; fans come together to thrive on authentic stories surrounding the history, mastery and achievements of their favourite teams and personalities.

Eastwood’s approach to fan entertainment, combines audience investigation, brand research and ideation through to full program delivery. We embody both the audience and the narrative to define and deliver unique digital experiences that are engaging, memorable and highly shareable.

Fan entertainment is pivotal in helping support commercial interest in sport. Our unique approach to ‘digitally led’ fan entertainment, from ideation to full delivery creates incredible value to sport’s commercial partners and supports their ongoing growth of investment.

We believe a deep understanding of audience, athlete & team are essential to the creation of memorable and authentic fan entertainment experiences.

Cricket FanCam

Cricket FanCam

Cricket FanCam supercharges fan's photos and videos with cricket-themed content. Masks, filters and emoji helped inspire hilarious creativity. Available content changes depending on a multitude of factors including time, location and event schedule.

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Big Bash Smash

Big Bash Smash

Big Bash Smash was Cricket Australia's first foray into mobile gaming. It was both simple to pick up, but challenging to master. No matter which way you look at it was a stand out hit with its 400,000 fans battling 17 million games!

Skeeta's Footy Crusade

Skeeta's Footy Crusade

Connecting with, and leaving an impact on, junior fans help teams create life-long members. Back in 2013, Essendon FC became one of the first teams in Australia to launch a mobile game. To this day Skeeta’s Footy Crusade continues to be a hit with young fans alike.

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AO Star Sign

AO Star Sign

Seeing a match winner sign the camera post-match is an iconic tennis visual. At the AO, fans played out their centre court fantasies, capturing a truly unique selfie that they could in turn share with friends and family.

Emojination

Emojination

A fun, creative and collaborative emoji experience. The AO swarmed with fans creating their emoji masterpieces. These, along with beautifully designed characters, could be added to conversations via a mobile app & keyboard.

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AO Chatbot

AO Chatbot

The AO Chatbot helped Tennis Australia service its legion of Facebook fans during the Australian Open. Collaborating with multiple teams across Tennis Australia, Mastercard and its agencies, an innovative backend was developed to present news, video, stats and live scores to fans using Facebook Messenger.

Cricket Stickers

Cricket Stickers

Cricket Stickers gives fans a creative way to add cricket flair to their everyday conversations. Released at the launch of the iMessage App Store, Cricket Australia was the first sports brand in Australia to have a presence on the platform.

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AO 360

AO 360

AO360 provided fans with a high definition 360-degree 4K live video stream offering a genuinely court-side experience for all viewers. The unique positioning of the camera delivered a viewpoint like no other.

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Swans Trivia

Swans Trivia

Trivia is synonymous with sport, and the approach has become a fun and embracing way for teams and sponsors to engage with fans. Swans Trivia helps the organisation and its partners continuously engage with fans each week throughout the year.

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Match Pick

Match Pick

Match Pick is simple in premise, but also engaging at its core helping NIB engage with Auckland Blues fans during each home game. A robust technology platform automatically generates a round by round leaderboard based on live match stats.

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Tennismash

Tennismash

Tennismash is an innovative editorial property from Tennis Australia. Focused on the next generation of tennis fans, Tennismash takes an edgy, fresh and different spin on tennis news and content. The flexible and versatile brand is key to its success.

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