Youth Engagement

A lifetime of affinity between fan and team is shaped during formative years. Digital helps to galvanise strong emotional connections with today's youth, but the landscape is ever-changing. Exploding mediums such as YouTube, multiplayer network gaming and ‘pick up and play’ mobile games all vie for attention.

We’ve developed a unique tactical approach to the planning and delivery of highly effective, youth centred digital engagement. Our research, empathy, experience and understanding of key emotional drivers, inform sound tactics for any youth-focused digital property.

Sport promotes healthy lifestyles, great social values and honest entertainment. Its interaction with youth must be authentic and delivered on their terms. Once a venerable connection exists, the potential is long lasting and truly limitless.

Eastwood has been at the forefront of digital youth engagement since 2010. Since then, we’ve helped connect over half a million young fans to sport in innovative and meaningful ways.

Stars Squad

Headlining Stars Squad is Starmoji, allowing fans a fun experience creating a cartoon likeness of themselves. Once built, fans can share their Starmoji as personalised playing cards and posters.

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Play Netball

From kids starting their journey, to adults reconnecting for fun and fitness. We crafted a unified destination for everyone interested in playing one of Australia’s most loved team sports.

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Cricket FanCam

Cricket FanCam supercharges fan's photos and videos with cricket-themed content. Masks, filters and emoji helped inspire hilarious creativity. Available content changes depending on a multitude of factors including time, location and event schedule.

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Skeeta's Footy Crusade

Connecting with, and leaving an impact on, junior fans help teams create life-long members. Back in 2013, Essendon FC became one of the first teams in Australia to launch a mobile game. To this day Skeeta’s Footy Crusade continues to be a hit with young fans alike.

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Emojination

A fun, creative and collaborative emoji experience. The AO swarmed with fans creating their emoji masterpieces. These, along with beautifully designed characters, could be added to conversations via a mobile app & keyboard.

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Big Bash Smash

Big Bash Smash was Cricket Australia's first foray into mobile gaming. It was both simple to pick up, but challenging to master. No matter which way you look at it was a stand out hit with its 400,000 fans battling 17 million games!

Learn Cricket

Learn Cricket is an immersive education tool helping a new generation of fans learn the intricacies of Australia's favourite sport. Content is arranged in courses and reinforced through quizzes and puzzles. Awards & challenges create a fun, educational environment.

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