Super Netball

Establishing the key destination for a new era of professional Australian Netball.

EXPERTISE

Strategy, Design and Tech

PLATFORMS

Website

DELIVERABLES

UX, UI, API, CMS, Front-end

The game changes.

On November 2016, supernetball.com.au launched. It immediately became the destination for fans to experience Australia’s most exciting professional league. We were there from the start, delivering core experience and functionality alongside an intuitive and simple administration platform. As the seasons rolled on, we’ve helped grow the site to support the game from brand engagement, broadcast, ticket sales to customer experience and more.

A new league is born.

Within a condensed timeline, and a media launch on the horizon; our task was to establish the building blocks for what would become the home of Australia’s newest, most fierce and most exciting sporting league. The initial launch focused on the league brand, manifesto, team brands and delivered a comprehensive content platform to publish league updates, team news and more.

Players and teams a central focus.

Initial fan interest was intense, focused on the newly minted teams and the associated player movement across the league. Team pages within the site create ‘hubs’ to provide fans specific team and player news, key stats and of course results and fixtures. Each hub embodied the team brand from league logo mark to link style that in essence provided comprehensive micro-sites within the broader league site.

Season one is underway.

Stats are at the heart of any league site and that’s certainly no exception for supernetball.com.au. Fans enjoy a filterable fixture and results page, detailed player and team stats as well as of course live scores. Stats enhance match reports, providing top-line scores and key game stats that are easily added by content authors.

The finals hub, a first of its kind.

At the business end of the season, there’s no denying that fan interest peakes to new hights. A visual and informationally rich finals hub helps communicate and celebrate those select few teams that extend their season. Core elements such as fixture, results, bracket and news keep fans in the loop on what happens. The finals predictor further engages fans and, without doubt, demonstrates fan favourites and unexpected upsets.

Growing with the game.

The maturity of the brand brings with it intense fan interest that in turn leads to increased commercial interest. Compelling site features become assets to offer to key league partners. Mobile audiences continue to eclipse those on desktop becoming the primary focus for future site evolution.

Streamlining the netball experience.

A key feature of the league is that every game is broadcast free to air on both Channel 9 and Telstra TV. Added to that, all games are available on the dedicated Netball Live mobile app. At a strategic level, we devised a system to provide fans a single tap to live match vision, further enhancing the entire Super Netball customer experience.

A systematic and considered approach in product evolution; aligning with the league’s growth and overall maturity of the brand.

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